Content Writing: Writing of any information/topic which appears on the websites that are designed to sell or promote a product. Every website having a specific target audience, so it requires the most relevant information on the website to attract their business. Writing is considered as one of the best ways to reach the customer base in digital marketing.
Content writer is a person who creates this article on the web. Aside from writing, these writers might also be responsible for making sure that the site’s pages and data are connected, means content writers writes relevant information/content for that page.
There are a few aspects of content:
1.Content for user: User has queries related to their business, product so user searches their queries and he expects to get information as answer related to their queries. This helps to build trust between the user and the website.
2.Content for Search Engine Ranking: Google provides values/ranking to the website for their content.
3.Content for conversion improvement: It plays a very important role in conversation between the user (end user-using website) owner (business owner-website).
Content can be divided into the following parts:
Search Engine Friendly.
Relevant information is part of the content.
Right representation of content.
Right, call to the action to improve sales.
Your content should make the right call to target the right audience in an interesting way.
It’s all about information, so the writer has to create a very informative website so that it offers authentic and updated information about your business/industry. Updated information helps the user in many ways,
- Readers of the website start liking that website and they talk about that website.
- Readers would share the website within their social circles, this establishes as a brand and positively impact on the organic ranking of the site and sales of the business.
The key to having great content is to properly utilize your keywords, create web content that is both clear and rich in the relevant information. Purpose of this on your website should make your targeted audience think and engage them to take some action. The main benefit of having well -researched
and good content on your website is that such action will make your website search engine friendly, means more people know about your business translating to greater business leads.
Some Principles to write content for Website:
1. Do proper target audience check
Good practice in writing is, writer firstly goes through various sites, blogs, groups to understand targeted user for that site to avoid rework in writing, as writing requires hard work and efforts to write.
2.Reuse your content
Reuse your data for the website because creating new every time is not an easy task. Reusing means changing the way to appeal to the new audience.
3. Be visual
words are informative no doubts, but sometimes the user feels monotonous about words. For good visualization use pictures, images, graphics for writing. This representation gives new concentration to the user for that website.
4.Short and simple
Writing simple and short content for any website will grab the user’s attention and will make sure that the user finds their result very fast.
As a content writer, you should deliver valuable information to your audience. Website writer must follow some basic structure/tips to write website content.