We live in a world that’s increasingly driven by media. Social mediais one aspect, but videos and audio clips are also media that resonates well with audiences. Sometimes, it’s best to combine both audio and video and use webcasting software to help your message reach a very large audience. One common way to gain traction online is to offer content in multiple ways so there’s a better chance more people will eventually see it.
Webcasts let you appeal to people who might dislike text-only content. However, are you at the point where it’s time to invest in specialized software? There are some factors to consider that should help you answer that question.
How Your Time is Spent
One indicator that it’s time to buy software to transmit your webcasts is if you’ve arrived at a point where you’re spending more time researching which free apps and tools to use than actually broadcasting your content.
While it’s true there are free services for people who want to create webcasts, they usually aren’t rich with features like paid software suites are. Click here to learn more about some of the advantages you can enjoy via a paid solution.
If You Have Long-Term Plans
If you’ve only ever created two webcasts before, and have had pleasant experiences both times, that may mean you have the makings of a webcaster that eventually gets millions of hits, but not necessarily. Don’t rush into buying tools to webcast with if you’re not sure webcasting is something you’re passionate about.
Perhaps you have great ideas of launching a weekly webcast that’s partially inspired by a very successful website you run, and have already been webcasting successfully with free tools for over a year. That’s a great example of a scenario that warrants buying webcasting software.
If You Want to Know What Kind of an Impact You’re Making
Some free services may be able to tell you how many people are tuning into a given webcast, but make it impossible to get a clear understanding of how your webcast viewership has changed over time.
On the other hand, some software providers offer products with built-in metrics. In addition to getting a detailed look at historical viewership numbers, you may even be able to see how people responded to a survey you conducted in the middle of your most recent webcast episode.
Whether You’re Ready to Scale Up
In the world of webcasting, it can be surprising how some people seem to have just a few dozen viewers one week, and suddenly go viral the next. If you’re in that fortunate situation, it’s a good idea to have webcasting software that can easily accommodate your growth.
Some solutions are very scalable, and don’t require you to buy extra equipment when you want to start broadcasting to more people. There are many separate factors to think about before you start distributing your message to a larger audience, but scalability certainly helps.
These are just some of the aspects to consider before you make the leap and buy software that helps you webcast better. By thinking about them carefully and weighing the pros and cons, you can set yourself up for a successful purchase.