In today’s modern age, opportunistic artists should have their blogs. Since art fairs and exhibitions are not happening anytime soon, you should plan ahead. Blogging is one such activity that you not only can enjoy but gain significant ground. If you are planning to post pictures of your artwork, do not. In simpler terms, do not rely on images. Have a writeup ready by your side. A viewer or reader needs to understand your way of thinking and art first. Furthermore, a blog will help you connect to a broader audience.
Blogging can allow you to grow your business in foreign countries and share your views on art. For any artist, establishing a gratifying relationship with a viewer is vital. Online platforms enable such activities. Remember, engage with the audience, take feedback, and prepare for a long-term investment. Few people believe in art marketing, but it is a natural way to gain traction. So, let’s do a quick rundown of seven important reasons to start your art blogging business.
Write on your journey.
In a world where a story sells, it is essential to talk about your journey. An experienced artist knows that people do not buy artworks. They usually buy artists. Blogging allows you to narrate your background and let the readers feel connected. Writing about your journey can also increase the chances of selling your art quickly.
A search engine does not read pictures.
Several artists have their blogs, where pictures are backed with a specific writeup. That is because a search engine does not recognize an image. You can sell anything on online platforms that have text around it. By drafting a blog around your artwork, the art can reach unprecedented boundaries. One needs to understand that a viewer or a reader will type some text on Google to find your work.
Blogging has a two-way angle.
Through blogs, you can start an intimate conversation with buyers and viewers. Comment sections play the most significant roles in such a process. You can discuss several aspects of art with them. Furthermore, if they have any questions about your work, you have a platform to help them. So, make sure that you do not lose track. Establish a business-minded approach when you talk with viewers and creators.
Provide a sneak-peak of your work:
People appreciate it when you give them a little sneak-peak of what you are working on. Getting noticeable glimpses of the next artwork can be vital in making relationships. Moreover, talk about what interests you and how you get inspired to develop or design your work. Personal and intimate experiences drive a potent force. Viewers and buyers love to know the artist.
Blogging is your online journal.
An online journal makes you track your progress. Another essential aspect of a blog is that it can create an online record of progression and work. Through this, you can learn and build. For any artist, it is vital to understand that audiences love to track an artist’s progress. Art journaling, in simple terms, is a means of evergreen madness. While an artist loves to keep a tap, viewers appreciate the methods behind a specific artwork.
Promote fairs, events, and exhibitions.
Your blog is a multi-level platform. Don’t limit your work and experiences; instead, talk and expand on the upcoming events. Review some and share testimonials of visitors. In the artistic world, it is important to garner the viewer’s interest. So, know that promoting events would build immunity to hard-sell soon.
It is an ever-growing community.
Whenever you post a blog, the probability of reaching a broader audience increases. If you do it in the right way, your blog has the potential to achieve significant heights. It is an evolutionary process, which allows you to build a community. Such a community of readership later transformers the growth of hundreds to thousands. Furthermore, the longer you resort to blogging, the more benefits you will reap. In simple terms, you will receive more comments, subscribers, and more sales.
When you are building your brand, the artwork is a little part of it. Most of the time, buyers buy artwork because of the artist. Even though you have a multi-million dollar artwork, it would be difficult for you to sell it. That is why adhering to some of the tips and tricks of art marketing is essential. So, read through these important reasons and make the most of your chances.